- Fnatic partner with blockchain company WAX to develop digital collectibles
- Fans can tune in on Sunday January 13 to participate in the event celebrating the partnership
- Fnatic continue to stay at the forefront of innovation with fan memorabilia and virtual reality solutions
Esports organization Fnatic has teamed up with World Asset Exchange (WAX), a blockchain-based company, in a bid to create a portfolio of digital collectibles developed on the same technological foundation WAX uses.
WAX and Fnatic Team Up for Blockchain Digital Collectibles
World Asset Exchange (WAX) and Fnatic will work together on delivering blockchain-based digital collectibles which will be marketed to fans. WAX uses a decentralized ledger that makes the exchange and trading of digital assets traceable and secure.
The technology is also used in creating the same digital collectibles that the company will use to market to fans. WAX and Fnatic will whip up excitement for the upcoming partnership by hosting a number of giveaways. The fan-focused events will be broadcast from Berlin this weekend as part of Fnatic’s “Legends in Action – Live”.
On Sunday, for the first time ever, we will bring Legends in Action to you LIVE.
— FNATIC (@FNATIC) January 10, 2019
There will be quite a bit of available merchandise, including gaming gear, t-shirts, and other branded paraphernalia. This will be the first time that Fnatic will have used WAX’s blockchain-driven platform to hand out the treats in real time.
Fans who tune in to watch on January 13 via Twitch will be able to participate in the various mini-games and win Fnatic xWAX collectibles. To mark the partnership, the two companies will also work on their own set of memorabilia which will go live at the event.
In Fnatic’s official statement, Benoit Pagotto, head of branding at the team, explained that the company had long been trying to create a similar offer for their customers:
We see this new kind of transaction experience as very forward-thinking, and it’s something we’ve been waiting years to try, since people are already very used to trading virtual items in the games they love.
Mr. Pagotto specified that this was just a first step towards a future in which memorabilia and collectibles play an important role in the connection with fans. The items that are won will be shipped automatically by first being assigned to the user’s digital account before arriving later via a courier.
WAX CEO William Quigley has been quite excited at the news, highlighting the WAX e-commerce-driven approach and the fact that the company had had the fortune to work with an established esports powerhouse as Fnatic.
Fnatic are no strangers to standing out from other esports organizations, with the team embracing a concept of developing a virtual reality bar where digital avatars can hang out much like in chat rooms.