- Alienware continues to be the exclusive gaming provider for all Riot Games’ League of Legends events in 2019
- Team Liquid and Alienware will open a second Alienware Training Center in Utrecht, the Netherlands
- TL and Alienware have signed the “most extensive and comprehensive partnerships” in the history of esports
Dell’s Alienware is pushing ahead with expansion of its existing partnerships with Riot Games and Team Liquid, securing important multi-year deals.
Riot Games and Alienware Extend Existing Partnership for LoL Events
Game developer company Riot Games has partnered with Alienware, a PC gaming subsidiary of tech giant Dell, contracting the services of Alienware for the North American League of Legends Championship Series (NA LCS), the League of Legends European Championship LEC), and the crowning event known as the League of Legends World Championship.
— ALIENWARE (@Alienware) January 8, 2019
Alienware will be the official PC and display supplier for all upcoming events in their various stages. Dell and Alienware attended the annual Consumer Electronics Show (CES) where the companies met and discussed partnership opportunities with high-profile brands, such as Team Liquid, an established competitive video gaming organization, and the aforementioned Riot Games.
Alienware will supply a range of products, highlighting the Alienware Legend hardware series specifically tailored for the needs and comfort of esports athletes. The company’s VP and GM for G Series and XPS, Frank Azor, had this to say on the occasion:
We’re excited to come to this year’s CES with some truly ground-breaking products, next-gen software and strategic partnerships that will bring more people to experience PC gaming and advance the industry.
Mr. Azor continued by highlighting the high-performance gaming potential and accessibility of Alienware products fit to satisfy the needs of both amateur and established professional gamers.
Alienware is no occasional dabbler in esports either as the company has already successfully partnered with Riot Games in the past. Alienware worked with Riot on the League of Legends Championship Series (LCS), the League of Legends European Championship (LEC), along with other events, including:
- the Mid-Season Invitational
- North America vs. Europe Rift Series
- the All Stars Events
- the League of Legends World Championship
The new agreement constitutes a multi-year partnership, which comes at an important point for Alienware. Esports are slated to develop even further in 2019 with important trends gaining traction. The LoL World Championship alone managed to add as many as 99.6 million unique viewers alone.
Doubling Up on Team Liquid
In 2018, Team Liquid and Alienware worked together on the Alienware Training Facility in Los Angeles, designed to help Team Liquid players gain a competitive edge and improve upon their existing results. Since the facility opened in March, the team has been able to win two back-to-back domestic LCS Championships along with other successes in Counter-Strike.
— Team Liquid (@TeamLiquid) January 10, 2018
Content with the partnership so far, Team Liquid will seek to open a second Training Center, in Utrecht, the Netherlands, gaining a truly global footprint. According to the official press release announcing the partnership, the renewed deal with Team Liquid will be “the most extensive and comprehensive hardware partnership in esports to date”.
The agreement will include everything from Alienware desktops, laptops, premium displays, and peripherals including gaming headsets.