- MMA Professional Fighters League (PFL) welcomes Team Liquid as an official partner
- MMA and Esports seek closer ties in general
- Mainstream athletes are interested and engaging with professional esports
Esports organization Team Liquid has struck up a partnership with Professional Fighters League (PFL), a competitive MMA outfit.
PFL and Team Liquid Partner Up
Team Liquid and PFL have decided to boost their brand awareness through mutually-beneficial partnership. As a result of the tie-up between the esports and MMA outfit, Liquid’s athletes will become ambassadors for PFL, popularizing the fighting league among gamers.
Russel “Twistzz” Van Dulken from Liquid’s CS:GO squad will pop quickly onto the ring on December 31 during the PFL Championship. While the partnership may not exactly strike as a perfect match, but the idea is not at all that bizarre.
One Championship in Asia, a popular MMA league and event organizer, has decided to spearhead the esports segment, realizing full well the potential that the activity brings.
In announcing its esports division One Championship also signed up a partnership with Razer, as the official sponsor of the initiative. Back to Liquid, the team’s Co-CEO and Founder Victor Goossens has expressed his appreciation of the non-endemic partnership. Mr. Goossens has himself been a long time MMA fan. He outlined a similarity in the core values between both organizations, too:
‘At Team Liquid, we seek out innovative partnerships that allow us to explore new spaces. I fell in love with MMA 15 years ago when I was a pro StarCraft player living in Seoul – I see a lot of the same core values between our organizations with a focus on entertainment, competitive sports format and athlete–first culture,’ Goossens said.
— Team Liquid (@TeamLiquid) December 29, 2018
Liquid pros and PFL top athletes to explore different ways to create entertainment and promotions for both fan bases,’ he concluded.
PFL Co-founder and Chairman Donn Davis shared Mr. Goossens enthusiasm, arguing that sports were evolving and a new age had arrived. The PFL wants to learn from esports, Mr. Davis noted, mentioning the roll-out of an enhanced video system.
Meanwhile, MMA athletes have been known for their gaming preferences. Michael Page walked out in a match doing a series of Fortnite dances holding an “Infinity Gauntlet” (from the Marvel franchise).
Sean O’Malley was one of the latest recruits for OpTic Gaming’s Fortnite team and O’Malley is perfectly happy with that arrangement as he reportedly earns $4,500 a month through his participation in gaming (streams, tournaments, and more).
Apparently, there is a link between the activities that is becoming even more pronounced as the esports industry carries on towards the multi-billion-worth threshold.