Kinguin is gradually pulling away from its legacy as a digital marketplace company, shifting its focus on competitive video gaming instead.
- Kinguin shifts from a digital marketplace to a full-blown esports org.
- Black Devils lists 13 key tenets of the new entity
- The deal will be finalized in mid-February
Kinguin Changes Its Skin and Joins Black Devils
Kinguin is now pushing ahead with a determined move to completely overhaul its main focus of business. Known as a digital marketplace company, Kinguin finally believes it’s got what it takes to challenge actual esports organizations on their own turf.
The company will be joining hands with esports powerhouse Black Devils in mid-February to create a new esports organization with three active teams, including:
- Counter-Strike: Global Offensive
- League of Legends
Black Devils have set up a temporary website, which lists 13 of the organization’s core values ranging from the wacky “Live like a rockstar, behave like a gentleman” to the insightful “Good things happen also offline.”
While the almanack of guiding principles is not the entire story to it, the team will be revealing more information in the weeks to follow. The news was originally revealed by HLTV.org which has been involved with both organizations up close.
According to HLTV.org, Kinguin captain Wiktor Wojtas and team coach Mariusz Cybulski are shareholders in Black Devils, making the merger a smart consolidation deal. Here’s what Kinguin CEO Viktor Wanli had to say for HLTV.org:
One of the main reasons we kept the name Team Kinguin (besides the obvious one to promote the brand) was to have our Kinguin organization infrastructure to stand united behind it and support it.
Poland’s developing esports ecosystem has seen many organizations develop and contribute to the global competitive video gaming industry. Polish esports athletes are among the most talented CS:GO, Dota 2, and StarCraft players to date.
By merging with Black Devils, Kinguin is confident that the success will be a gateway to an even brighter future for the organizations. According to HLTV.org again, the Black Devils newly-revealed roster will consist of entirely Polish players:
- Wiktor “TaZ” Wojtas
- Jacek “MINISE” Jeziak
- Karol “rallen” Rodowicz
- Mikołaj “mouz” Karolewski
- Paweł “dycha” Dycha
- Mariusz “Loord” Cybulski
- Paweł “reatz” Jańczak
Kinguin has successfully partnered with multiple high-profile organizations in esports, from Razer to AS Monaco, Runtime and others. Mr. Wanli himself has long highlighted the importance of creating a sustainable ecosystem.
Kinguin’s merger with Black Devils is a continuation of that tenet of sustainability.